The New series timepieces from the Danish designers brand Jacob Jensen have an enduring look to them. This simple but tasteful design has a lasting form meaning that that it will never go out of style. The design is so clear in its form that the function is obvious, so clear in its function that the form could not be otherwise. The idea of this watch is that you can wear it both in everyday life as well as a black tie event. The classic Jacob Jensen soft rubber strap is completely integrated with the watch case. While the subtle design going through the centre of the dial gives the watch that continuous look.